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- <text id=90TT3383>
- <title>
- Dec. 17, 1990: Business Notes:Automobiles
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1990
- Dec. 17, 1990 The Sleep Gap
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 71
- Business Notes
- AUTOMOBILES
- Desperately Seeking Saturn
- </hdr>
- <body>
- <p> Where's Saturn? Frustrated dealers and prospective car
- buyers have been asking that question since General Motors
- rolled out its much touted new auto in October. Last week GM's
- Saturn division said that trouble in fitting the car's doors
- and other exterior components, and in obtaining parts that meet
- strict quality standards, had limited production through Nov.
- 30 to 2,162 autos, one-third of the planned output. Saturn said
- it was correcting the problems, and expects to build 3,000 cars
- in December, still less than half the projected production
- rate.
- </p>
- <p> The snags have forced Saturn to postpone the opening of its
- first dealerships in the Northeast until spring, and confounded
- owners of the 52 existing dealerships, each of whom has spent
- about $2 million in start-up costs. "I've got 45 deposits from
- customers for new cars, but I've received only six cars,"
- laments Karen Tibus, president of a Plymouth, Mich., franchise.
- A dealer in Cleveland says he's lost 20 sales because of the
- delays. Saturn officials are reportedly considering ways to
- compensate dealers for the business they have lost.
- </p>
- </body>
- </article>
- </text>
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